RDF USA hires Pimp MyRide producer Greenwald
LONDON - RDF's US production arm has poached Beth Greenwald, MTV's vice-president of series entertainment, to develop programming.
Greenwald was in charge of MTV shows such as 'Pimp My Ride' and the upcoming series 'Adventures in Hollyhood'.
At RDF, she will be senior vice-president of development and current progammes, reporting to Greg Goldman, the executive vice-president of development and current programmes.
ADVERTISEMENT
She will be working on 'Wife Swap' for ABC, 'Ice T's Rap School' for VH1 and the recently announced 'The Coreys: Return of the Lost Boys' for A&E.
The hiring was made by Chris Coelen, the recently appointed CEO of RDF USA, who said: "Beth has incredible programming instincts, really smart pop-culture sensibilities and she's proven her skills on a number of hit shows."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
.jpg)
Greenwald: joining RDF USA
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Account Manager
- £28K to £32K
- Brand Manager
- Circa £30,000
- Marketing Manager
- Competitive with benefits
Comments