Samsung in review of outdoor account

The business was won by Poster Publicity Ltd - which merged with WPP's Portland Group to form Kinetic last year - in a joint pitch with Initiative. Initiative's brief is not affected by the review and neither is Samsung's global arrangement with MindShare.
The appointment is via Cheil Communications, the advertising and media agency which handles Samsung's marketing worldwide.
Cheil is South Korea's leading advertising agency. It began life as a subsidiary of one of the chaebol, Korea's diversified industrial conglomerates. Samsung owns 18% of Cheil and the agency's size derives from the fact that it supervises the Samsung account worldwide.
Advertising Age ranked Cheil as the 17th largest worldwide marketing organisation in 2005. While the agency works for a number of companies in Korea, in Europe its activity is exclusively for Samsung.
Commenting on his decision to call the pitch, Saul Pearce, vice president of Cheil Europe, said: "It's four years since we last held a review and it's about time to see that we have the best service that is available to us."
The review follows a shake-up at Cheil in the UK. Robin Hall, global client director at Posterscope, joined Cheil as European account director this summer, to oversee out of home in Europe.
He succeeded Joseph Rhee, who moved up to become European marketing services director.