Boddingtons' latest campaign
LONDON - Boddingtons' latest campaign through Bartle Bogle Hegarty breaks this week and, after its last parody of fragrance ads, this time it’s a send-up of Pirelli’s Carl Lewis ads.
The Boddingtons ad shows a black athlete running through the desert. He comes upon a mystery vehicle which turns out to be a Boddingtons ice-cream van.
He refreshes himself with a pint of Boddies served to him by Melanie Sykes, star of the previous ad, who asks him, in her by now trademark broad Mancunian accent, if he wants a flake in his drink.
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The ad spearheads an £8m annual push by Boddingtons.
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