Microsoft unites its global ad portfolio

by Media Week, Media Week 03-Oct-06

Microsoft has brought together its global advertising portfolio under a new brand name, Microsoft Digital Advertising Solutions.

The software giant is now heading to market with the brand, which covers
advertising opportunities across the MSN network, Windows Live, Xbox
Live and Office Online, and includes new products such as Live Search,

Live Local Search, its relationship with Facebook and in-game

advertising company Massive Inc.

The advertising offer is designed to target consumers at different
stages of media consumption, including using PCs, Xbox, web-enabled
mobile phones and PDAs.

In May, Microsoft introduced Microsoft adCenter to the UK, an
advertising platform designed to provide advertisers with a one-stop
shop for buying search, contextual, or display ads across Microsoft
properties.

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