Butlins assigns direct business
Budget holiday resorts operator Butlins has chosen travel and retail specialist agency Fox Kalomaski to handle its direct marketing.
The Bourne Leisure-owned brand had previously worked with Clark McKay &
Walpole, which had also created DRTV spots for it. In March, the agency
created a 'Talk about' DRTV drive to boost summer bookings.
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However, Butlins has now decided to handle its TV advertising in-house,
having developed its own creative concept. Clark McKay & Walpole
declined to repitch.
Fox Kalomaski was chosen following a competitive pitch handled directly
by Butlins' head of marketing communications, Jackie Martin.
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