William Hill in poker gamble

by Kim Benjamin, Marketing Direct 09-Oct-06

William Hill, the gambling firm, is using direct mail and email marketing to encourage gamblers to take part in a tournament styled the 'Gods of Poker', part of the company's poker Grand Prix.

It is looking for 50 top poker players to take part in a week-long
tournament taking place in mid-October, which will be filmed and
televised on Sky early next year.

The campaign, created by direct marketing agency Prego, kicked off last

month. A direct mail pack has been sent to a targeted base of recognised

poker players on William Hill's database, alongside an email marketing
drive. This is aimed at prompting players to go online to try their luck
at winning a place at the tournament. It also invites them to
participate in off-line qualifiers, which are being held at four casinos
nationwide.

Prego has worked with William Hill for the last four years, and earlier
this year created a direct mail pack for the brand in the run up to the
Cheltenham Gold Cup, giving recipients the chance to win a free £5,000 bet.