William Hill in poker gamble
William Hill, the gambling firm, is using direct mail and email marketing to encourage gamblers to take part in a tournament styled the 'Gods of Poker', part of the company's poker Grand Prix.
It is looking for 50 top poker players to take part in a week-long
tournament taking place in mid-October, which will be filmed and
televised on Sky early next year.
The campaign, created by direct marketing agency Prego, kicked off last
ADVERTISEMENT
poker players on William Hill's database, alongside an email marketing
drive. This is aimed at prompting players to go online to try their luck
at winning a place at the tournament. It also invites them to
participate in off-line qualifiers, which are being held at four casinos
nationwide.
Prego has worked with William Hill for the last four years, and earlier
this year created a direct mail pack for the brand in the run up to the
Cheltenham Gold Cup, giving recipients the chance to win a free £5,000 bet.
Jobs
- Events Officer
- £28,913
- Consumer Marketing Manager
- Up to £33,000 plus benefits
- Digital Media Sales Executive - Innovative Online Solution
- £20000-£24000
- New Business Executive
- £26000 - £29000


Comments