Pure360.com to push Hambleton-Jones' online style site

by Sarah Woods, Brand Republic 10-Oct-06, 08:00

LONDON - Tramp2Vamp, the online style consultancy run by Channel 4's '10 Years Younger' presenter Nicky Hambleton-Jones, has appointed Pure360.com to handle its shopping and advice service.

Tramp2Vamp, which was set up in 2001, has a team of stylists who work with customers to develop personal styles. It offers wardrobe advice, hair and make-up services, and helps people find flattering outfits.

The company sends out monthly email newsletters advising customers of the latest fashions, special offers and events, which will now be handled by Pure360.com

Claire Emerton, business and marketing manager at Tramp2Vamp, said: "We used to handle our email marketing campaigns in-house, but it took a lot of effort and was very time consuming. We send newsletters and offers to thousands of people and Pure360.com now manages each campaign for us."

Darren Fell, founder of Pure360.com, said: "Tramp2Vamp is focusing on making its digital marketing more effective, which can only help to increase sales and awareness. The reporting facility on Pure's email platform, PureResponse, will allow the company to hone its strategy and make sure its database is being targeted correctly."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.