Ofcom study supports ad ban on junk food
The majority of adults support a complete ban on junk food advertising to pre-school children, a survey commissionedy by Ofcom has found.
The findings, published yesterday, will inform new rules on the
advertising of foods high in fat, salt and sugar. In workshop
discussions, researchers found the general public want children under
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the age of five shielded because of their vulnerability. However, only a
minority of adults would like to see a total ban.
The findings were slammed by health campaigners because it ignores the
option of a 9pm watershed that would bring in a wider ad ban.
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