Anti-child abuse body in ad drive
The Internet Watch Foundation (IWF), an industry-funded body dedicated to combating child abuse on the web, is to run its first advertising campaign.
The group, which collates information on illegal online content, such as
images of child abuse, before passing it to the police, has appointed
Iris to handle the campaign.
The work will include PR as well as outdoor and online advertising. The
ADVERTISEMENT
ads, which focus on the organisation's 10th anniversary, will break on
24 October.
IWF will also run a series of events in major cities across the UK,
intended to educate police, teachers and child-protection workers about
its work.
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