Guardian Media Group to launch rock station for Scotland
LONDON - Guardian Media Group Radio is to relaunch its Q96FM station as Rock Radio 96.3, a classic rock station, which will appeal to fans of Led Zeppelin's 'Whole Lotta Love' and Boston's 'More Than a Feeling'.
The station, which will launch in January 2007, will target classic rock fans aged 35-64, and will broadcast in central Scotland and Renfrewshire region.
Real Radio Scotland was given permission from Ofcom last month to co-house Q96 within its Glasgow headquarters, providing it agreed to commit to its current remit.
ADVERTISEMENT
Rock Radio 96.3 will unveil a marketing campaign to coincide with the station's New Year launch, with the full details yet to be announced.
Last week, the GMG Radio-owned Smooth FM of its intentions to introduce more easy listening music in favour of its R'n'B and blues output, in an attempt to appeal to an over-50s demographic.
Ofcom has responded to Smooth FM's request with a public consultation, viewing the change in format as a substantial alteration to the station's current service.
Real Radio said that Rock Radio 96.3 represents an extremely popular genre of music, while maintaining Real Radio's commitment to providing local news and information services.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Q96FM: changing to classic rock format
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments