Vernhettes leaves Brides for NatMags

by Media Week, Media Week 24-Oct-06

NatMags has hired Caroline Vernhettes, ad director at rival Conde Nast's magazine Brides, to head sales for its own stable of wedding publications.

As group ad director for NatMags' weddings group, Vernhettes' remit will
cover You and Your Wedding, Cosmo Bride and website youandyourwedding.
co.uk.

She succeeds Shireen Ridgway, who left the company in August, and will

report to Meribeth Parker, the wedding group's publishing director.

Vernhettes joined Conde Nast in August 2005 on a 12-month maternity
contract after a five-year stint as ad director of contract publisher
Cedar Communications, whose clients include Tesco and camera manufacturer
Nikon.

NatMags' two wedding titles have a combined circulation of 108,113.

The publisher recently revamped youandyourwedding.co.uk to include
directory searches and more community elements.

At Conde Nast, Camilla Newman has returned from maternity leave to resume
her role as ad director on Brides.

Separately, NatMags has announced that its parenting title Prima Baby has
signed a two-year deal to co-sponsor the main stage at the Baby Show in
London and Birmingham from next year.