Acxiom to launch lifestyle indicator software packages

Acxiom said that the packs have uses across all industries including the telecoms, financial services, and grocery and FMCG sectors.

The company said the package would help the telecoms industry, for instance, identify areas more likely to have broadband internet access. Similarly, the techniques could be used by financial services to locate high-income areas, and where to target products.

Betty Doyle, business unit leader at Acxiom, said: "These data packs provide marketers with a unique level of statistical reliability based on high volume actual data that has not been diluted through modelling.

"They create a dynamic and unique window into the fast-changing UK population, tracking change and evaluating impact as the data packs are updated annually."

In all the 13 Lifestyle Datapacks cover the following markets and disciplines: alcohol; automotive; charity; computing and internet; grocery; hobbies and activities; household and demographics; income; mail order; media; personal finance; smoking; and telephone and utilities.

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