Tiger Beer holds pitch for media
Tiger Beer is reviewing its UK media business, following last month's appointment of Young & Rubicam to handle its advertising.
The media account is currently handled by Walker Media; Tiger has asked
other, smaller agencies to pitch.
Asia Pacific Breweries appointed Young & Rubicam following a five-way
pitch involving roster agencies Leo Burnett, Saatchi & Saatchi Malaysia
ADVERTISEMENT
and BBDO Singapore, as well as non-roster agency M&C Saatchi. Young &
Rubicam will drive Tiger's global communications.
Tiger Beer revamped its logo and packaging through Design Bridge earlier
this year, supported by a £5m promotional budget (Marketing, 26
April).
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments