Global Reviews opens European headquarters in London
LONDON - Global Reviews, the Australian-based market research and consulting firm, has opened a European head office in London.
The company said that Adam Goodvach, who set up Global Reviews with fellow founder Adir Shiffman, would head the firm's London office.
Global Reviews said increased demand in the financial services industry for alternative revenue streams, including online, meant that businesses needed improved website functions that had "maximum positive impact on consumers".
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Goodvach said: "Our decision to open a UK office was prompted by client pressure and the desire to further enhance our coverage of global best practice.
"This will ensure we deliver even greater insights to our clients."
The company said that every consumer conducted an "informal benchmark" approach to buying online, by visiting several websites before making their final decision.
Global Reviews said it could assist firms in prioritising website content and enhancements, allowing them to improve their online revenue generation.
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Goodvah: heading London office
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