Phones 4u takes TV ad characters online

by Danielle Long, Revolution UK 25-Oct-06

Phones 4u has launched a web marketing campaign in a bid to create standout in the cluttered mobile market.

The brand push aims to position Phones 4u as a straightforward service
in the 'confusing' mobile marketplace.

The campaign includes a new microsite (www.phones4u-on-sea.com) and
search advertising, supported by a series of TV ads that drive users

online.

The microsite aims to engage with Phones 4u's core market of
tech-friendly, high-spending, young males and provide a deeper brand
experience.

It features the TV ads, downloadable ringtones, wallpaper, screensavers
and mobile logos. There is also a registration area where users can sign
up for deals and offers, and link to the main Phones 4u web site.

The microsite also offers users the chance to buy souvenirs from the
quirky TV ads. They can bid for items such as Sid the Seagull and Jack's
Silver Suit on eBay, with all the money raised going to charity.

The campaign was created by WCRS, with the digital component by
Meme.

The interactive work features Phones 4u characters Jack, Scary Mary and
Whittling Dan of the TV ads.