Piczo awards online ad sales account to Ad2-one

by be Beth McLoughlin, Brand Republic 31-Oct-06, 08:00

LONDON - Ad2-one has won the pitch to sell advertising on fast-growing teenage website Piczo.

Piczo, which claims to be the UK's fastest-growing website and the most likely destination for women under 18, had an astonishing 9,669% growth in visitors in 2005.

Piczo started out with 12,500 visitors in December 2004 and hit more than 1.2m in December last year.

Users of Piczo can create a personal website complete with pictures, guest books, chat boxes and music, without the need for html code.

Campaigns already booked on Piczo by Ad2-one include products by Olympus, Columbia Tristar, 20th Century Fox, EMI and Sony PlayStation.

Grant Allway, Ad2-one director said: "Community sites with user-generated content are the real growth area for the youth market and we are delighted to have such a major player in our portfolio."

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