Rocket wins £3m Tiger Beer account
Tiger Beer has appointed the PHD Group agency Rocket to run its £3m media planning and buying account.
Rocket edged out incumbent Walker Media, which has handled the account
for the past eight years.
The switch of agencies is part of a comprehensive marketing programme by
Asia Pacific Breweries to strengthen the position of its flagship
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Tiger revealed it was reviewing its UK media business after last month's
appointment of Young & Rubicam to head its international advertising
account.
Tiger Beer's marketing manager, Steven Greaves, said: "We would like to
thank Walker Media for all their hard work over recent years. The move
to Rocket takes us in a new direction and we're very excited at what
this could mean for Tiger."
He added: "Our long-term goal is to become the leading Asian beer in the
UK and Rocket will help us in our plans to achieve this."
Rocket's executive planning director Mark Sherwood added: "Tiger is a
hugely successful world brand and we are really excited to have been
appointed. We hope we can bring a new approach and some new ideas which
will help them to further build on some of the great work they are
already doing."
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