C4 hires Unanimis for game show sales
Channel 4 has appointed online sales house Unanimis to carry out digital sales for a new game show.
The show, which confusingly is called Unanimous, features nine
contestants in a specially designed underground bunker where they must
compete for a £1m prize.
Unanimis will sell all advertising space, handle sponsorship and
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strategic online partnership opportunities on the website.
Contestants are cut off from the outside world, without clocks and
windows, and have no idea whether it is day or night.
Participants are told only when they arrive what the rules of the
competition are and must then decide between themselves which one of
them deserves the £1m prize.
The show has already been a hit in the US earlier this year, where it
was the second highest rated show of the season among 16 to
34-year-olds.
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