Pepsi Max builds YouTube channel
Pepsi Cola is launching a branded channel on YouTube to promote Pepsi Max.
The channel will run alongside Pepsi Max's relaunched website at
www.maxyourlife.com. Created by Graphico, it encourages users to create
and upload video clips showing how they would 'max' their day with
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£1000.
The YouTube activity follows the brand's launch of digital campaigns on
Bebo and FHM.com. All the partnerships were managed by MindShare
Interaction.
Pepsi has invested significantly in its Max brand following rival Coke's
launch of Coke Zero (see story, page 5). The digital work supports a
major outdoor campaign for the brand through Abbott Mead Vickers BBDO
and a TV ad starring Desperate Housewives' Eva Longoria.
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