New campaign: HMV
HMV has animated Nipper, the Jack Russell terrier that has appeared in its logo since the 20s, to support a Christmas promotion.
Breaking today (Wednesday), the ad shows the dog bringing 'the magic of
Christmas' to a sleepy village, backing the retailer's offer of three
select DVDs for £20. The creative continues the use of the
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strapline 'Be inspired', which was introduced in September in a campaign
that focused on the specialist entertainment knowledge of the retailer's
employees.
Creative agency: Point Blank
Media agency: OMD UK.
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