Nielsen//NetRatings to launch joint internet and TV panel

by Staff, Brand Republic 06-Nov-06, 08:00

NEW YORK - Nielsen//NetRatings is looking to create a single sample internet and television panel to help clients to better study customers' relationship with the two media.

From this month, the firm will begin to test how internet measurement will impact on its television panel and install software meters on computers already measured through Nielsen's people meter scheme.

If successful, the software meters will be rolled out during next year.

As part of the trial, the firm has also merged the information available through its people meters and the Neilsen//NetRating's branded NetView sample into a single database.

This covers a combined 60,000 respondents and panellists and includes information on age, income, education and region as well as TV and online activity.

Paul Donato, Nielsen Media Research chief research officer, said: "At a time when the importance of the internet as an advertising vehicle continues to grow and expand with new streaming offerings, it's particularly important to understand the interaction between these two media."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.