Fallon wins Cadbury's £2m Bournville brief

by James Hamilton, Campaign 03-Nov-06

Fallon has won a place on the Cadbury Schweppes roster, securing the £2 million relaunch task for Cadbury's Bournville dark chocolate brand. The agency was appointed without a pitch.

It will be briefed to create a campaign focusing on the indulgence and
health benefits of dark chocolate.

The advertising, which will break next year, will focus on Bournville
chocolate's heritage. It is expected to include marketing for a new,

higher cocoa content version of the 98-year-old brand.

The Fallon founding partner Laurence Green said: "It's a privilege and
responsibility to help relaunch a brand such as Bournville."

This appointment sees Fallon join a roster that includes Publicis, which
handles Cadbury-branded lines, and Euro RSCG London, which holds the
company's Trebor and Maynards brands. Neither agency is understood to
have been approached in relation to the Bournville task.

The relaunch comes as Cadbury moves to market its Green & Black's
organic dark chocolate brand more aggressively in the lead-up to Easter.
The Green & Black's above-the-line account is currently held by
Brave.

Last month, Mark Palmer announced he was to stand down as the marketing
director of Green & Black's. He will remain a director of the company.
His role has been filled by Carol Welch, who moves across from Cadbury.