UK shoppers double on the Net
The number of UK shoppers making their purchases on the World Wide Web increased by over 100% during the second half of last year, taking the total number of online shoppers each month to around 250,000.
The number of UK shoppers making their purchases on the World Wide
Web increased by over 100% during the second half of last year, taking
the total number of online shoppers each month to around 250,000.
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According to a survey of those making purchases, carried out by NOP
Research Group, three out of five spent less than pounds 50, while one
in seven spent more than pounds 500.
It is expected that over pounds 1bn worth of transactions will take
place online during 1997. The most popular purchases are computer
hardware and software which are mainly bought by business users.
But areas such as books, CDs, travel tickets and holidays are all
increasing in popularity, and over a third of the respondents said that
they would consider buying financial services online within the next six
months.
Indications are that users are becoming more confident of revealing
their financial details over the Net. One in ten users have now
disclosed their credit card details on the Internet compared with one in
25 a year ago.
The number of current users in the UK increased to almost 2.5 million by
the end of last year.
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