Engine Group lands global Nokia brief

by Noel Bussey, Campaign 17-Nov-06

Nokia Siemens Networks has awarded The Engine Group its global advertising brief.

It picked up the business after a three-way pitch against JWT and
Publicis.

The Engine Group companies involved in the shoot-out were WCRS (above
the line), Meme (digital) and Dave (brand identity).

The agency's first brief will be to create a global business-to-business

corporate campaign that will include TV, press, online and
brand-building for the company.

The campaign will be the first from the newly created telecoms giant, as
it prepares for its global launch in January at the 3GSM trade show to
be held in Barcelona.

Nokia Siemens Networks formed in June when the two telecoms giants
merged their phone network businesses.

Grey London handles the advertising duties on Nokia's range of mobile
handsets, while McCann Erickson London handles Siemens' mobile phones,
which are now branded BenQ.

The Engine Group refused to comment on the win.