Universal poaches Carat's Freemantle

by Darren Davidson, Campaign 17-Nov-06

Universal McCann has hired Charlotte Freemantle, the communications strategy director at Carat International, to lead its communications planning across Europe, the Middle East and Africa.

Freemantle will be given specific client responsibilities and a remit to
develop Universal McCann's communications planning product on a regional
basis.

Freemantle, who starts in the newly created role in January, will report

to the Universal McCann EMEA president, Graham Duff.

Duff said: "Freemantle has the right credentials and the right personal
qualities to accelerate our product in order to ensure we continuously
deliver breakthrough marketing communication solutions for our
clients."

Freemantle has had two spells at Carat. In her second stint, which began
in 2002, Freemantle was responsible for providing international
communications strategies for Renault, Beiersdorf and SCA. She also
helped develop Carat's global "3C" communications planning programme.