The World: New York - Interpublic and WPP acquire stake in Spot Runner
WPP and Interpublic Group have each acquired stakes in the internet-based advertising agency Spot Runner.
The agency, founded in 2004, offers a self-service system that allows
businesses to cut both time and costs from the TV advertising production
process - from commercial production to planning and buying.
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WPP, who has bought a 3.2 per cent stake, will use its online platform
to assist clients in targeting ads locally.
Sir Martin Sorrell (pictured), the chief executive of WPP, said: "Spot
Runner's practical and cost-effective solutions are a great complement
to our national capabilities. It will help our clients market at the
most local level."
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