MySpace seeks partners ahead of European mobile launch

by Nicola Clark, Marketing 21-Nov-06, 15:30

LONDON - MySpace is on the hunt for mobile tie-ups to launch and promote MySpace mobile services across Europe.

Jean-Paul Sanchez, vice-president of mobile, Europe, at MySpace, is negotiating the distribution deals, which are likely to incorporate marketing partnerships.

According to Sanchez, MySpace is focusing on three key business areas: mobile, video and international expansion. He said that while MySpace will not license its brand to mobile operators, they would be able to offer customers MySpace functionality and promote it in communications.

MySpace already has deals in the US to offer mobile services through the Cingular and Helio networks.

Sanchez said that the mobile service was launching in Europe in response to demand from the site's 130m users.

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