MySpace seeks mobile partners
MySpace is on the hunt for mobile tie-ups to launch and promote MySpace mobile services across Europe.
Jean-Paul Sanchez, vice-president of mobile, Europe, at MySpace, is
negotiating the distribution deals, which are likely to incorporate
marketing partnerships.
According to Sanchez, MySpace is focusing on three key business areas:
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mobile, video and international expansion. He said that while MySpace
will not license its brand to mobile operators, they would be able to
offer customers MySpace functionality and promote it in
communications.
MySpace already has deals in the US to offer mobile services through the
Cingular and Helio networks.
Sanchez said that the mobile service was launching in Europe in response
to demand from the site's 130m users.
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