Sony Ericsson in remixing contest
Sony Ericsson is focusing on user-generated content in activity promoting its W950i Walkman mobile phone.
The campaign, created by Iris Experience, is based on a microsite that
allows consumers to upload their own remixes of songs, as well as listen
to other people's.
The consumer who submits the best remix, as voted by the site's users,
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will win the chance to play at the final night of DJ Zane Lowe's Home
Tapping Tour, which Sony Ericsson is sponsoring.
Consumers at the gigs can download ringtones and content via Bluetooth.
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