Sophie Anderton named as new face of La Senza
LONDON - Sophie Anderton, model and reality television favourite, is to become the new face and body of the lingerie brand La Senza's Christmas collection.
A former star of ITV's 'Love Island', which was scrapped by ITV on Friday, and 'I'm a Celebrity... Get Me Out of Here!', Anderton has now returned to model for the lingerie maker's Christmas push.
ADVERTISEMENT
Anderton made her name in the modelling world, advertising Gossard and Triumph underwear and, more recently, was the face of a British Summer Fruits campaign to promote the health benefits of eating berries.
The new La Senza campaign comes a fortnight after Ultimo announced Girl's Aloud singer Sarah Harding as its new brand spokeswoman.
Anderton recently pulled out of Sky One's circus reality TV show 'Cirque de Celebritie' after she damaged knee ligaments during filming.
Montreal-based La Senza was recently taken over by rival Victoria's Secret, who has used Bob Dylan in one of its campaigns.
The US lingerie chain bought La Senza in an amicable takeover earlier this month in a deal valued at $710m (£367m).
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
La Senza: Anderton advertising
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments