Online sales chief to leave Sky Media

by James Livesley, Media Week 28-Nov-06, 10:58

Sky Media's head of online sales Scott Deutrom is leaving the company to join Vibrant Media, a global company that provides advertising within online text.

Sky is currently looking for a digital strategy director and Deutrom was considered an internal candidate for this job.
He will now head Vibrant Media across its European territories.
In August, Sky acquired the online sales house Aura Sports, which represents the online sites for the majority of football clubs in the Barclays Premiership and Coca-Cola Football League divisions.
This company was formed by former Sky employee Paul Wright, who became head of business development at Sky Media when the company was acquired.

Wright is also considered an internal candidate for the strategy director role.
Sky Media, under managing director Nick Milligan, is on the lookout for someone to head its increasing move into online and mobile, and its emerging role as a third-party online sales house.
Paul Curtis, deputy managing director of Sky Media, who was recently given the job of overseeing all online and interactive content at the broadcaster, is expected to be heavily involved in any hiring.
The acquisition of Aura Sports marked the first time the broadcaster had moved into third-party online sales and it is now hoping to win further third-party contracts with websites.
In July, Sky also bought online publishing company Mykindaplace in a multimillion-pound deal.

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