Hachette hires Nick Bradley as online sales director
LONDON - Hachette Filipacchi UK has named Nick Bradley, former digital manager at News Group Digital, to the newly created post of digital sales director.
Bradley's appointment follows that last week of Dave Killeen as Hachette's director of digital, and Kat Vitou, who was named head of business development across the publisher's digital portfolio.
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He will be responsible for online ad sales across Hachette's magazine portfolio, which includes Elle, Red, Real Homes and Inside Soap, and will report directly to Killeen.
Prior to joining Hachette, Bradley managed ad and sponsorship sales across Sun Online, the News of The World online, and its fantasy football team game Dream Team FC.
He became group head of News Group Digital in 2003, before being made advertising manager last year.
Tony Long, director of sales at Hachette, said: "Nick brings a wealth of experience and flair to Hachette's digital ad sales operation.
"Online offers us the opportunity to deliver more integrated solutions to clients and Nick will be instrumental in developing these along with our magazine teams."
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Bradley: heading online sales
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