BT prepares to launch BT Vision

by Media Week, Media Week 28-Nov-06

BT's much anticipated new broadband television service, BT Vision, is set to launch on Monday, 4 December.

The new IPTV service will be unveiled as well as details of how to get
it, how much it costs, what content will be available and also the brand
identity that BT has developed for the launch.

The service will be available for consumers from this date, although the

initial marketing push is expected to focus on supplying BT Vision boxes
to BT Broadband customers.

BT has signed a variety of content deals this year for the service with
MTV, Paramount, Nickelodeon, Endemol, DreamWorks and Emap. Premier
League football will be available from August next year in a deal that
will offer fans games on a pay-per-view basis.

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