Renault

by LUCY BARRETT, Marketing 20-Aug-98

It seems that what goes around, comes around. Just weeks after Nicole jilted Vic Reeves at the altar, the seven-year relationship between Nicole and Renault has been terminated.Two new characters will hit our screens on the August bank holiday weekend, and Renault hopes the couple will bring ’intelligence and sophistication’ to the ads. The new ’Size Matters’ campaign, created by Publicis with media bought by Optimedia, features French actress Helene Mahieu and English actor Stuart Laing.

It seems that what goes around, comes around. Just weeks after

Nicole jilted Vic Reeves at the altar, the seven-year relationship

between Nicole and Renault has been terminated.Two new characters will

hit our screens on the August bank holiday weekend, and Renault hopes

the couple will bring ’intelligence and sophistication’ to the ads. The

new ’Size Matters’ campaign, created by Publicis with media bought by

Optimedia, features French actress Helene Mahieu and English actor

Stuart Laing.



Renault believes the campaign, which will be backed by press and poster

ads, will convey the quality of the Clio’s engineering. This was not a

feature of previous ads.



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