Honda set for digital promo for mobile app

Revolution UK 29-Nov-06

Honda will launch a digital and direct-marketing campaign to support the launch of its mobile application, Honda Mobile.

The mobile service is part of a plan to get closer to Honda's company
car drivers. The tool lets drivers keep track of their expenses and
provides a searchable database of hotels, restaurant, petrol stations

and dealers, plus data on Honda vehicles.

Matt Coombe, marketing communications manager at Honda UK, said: "In
Honda Mobile, we saw an opportunity to create a useful tool to help
company car drivers, as well as being an important marketing tool for
us."

The application was created by iconmobile and communications agency
Naked.