Pushdesign unveils exhibition at David Beckham Academy

by Amy Dry, Brand Republic 06-Dec-06, 08:10

LONDON - Pushdesign has designed space for Adidas in a new exhibition at the David Beckham Academy football school in Greenwich.

The concept was designed as an urban experience for children aged between five and 15, particularly those in the academy, and aimed to highlight the career achievements of England football star David Beckham and his relationship with Adidas.

Luke Carrington, creative director at Pushdesign, said: "Designing the exhibition space, we've combined an understanding of the Adidas global brand and its relationship with iconic sports figure David Beckham with a celebration of the global accessibility and passion for football."

Concrete walls, raw wood and corrugated metal finishes with graphics have been incorporated to highlight the concept that football is a game played in the city streets, as well as stadia.

Multimedia and interactive product displays showcase the range of David Beckham-branded products developed by Adidas.

Pushdesign's latest project follows the completion of the Chelsea Football Club Megastore in conjunction with Adidas.

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