WPP's Grey Healthcare snaps up specialist Vogel Farina

by Joe Lepper, Brand Republic 04-Dec-06, 15:00

LONDON - WPP Group's healthcare marketing firm Grey Healthcare Group has acquired a 51% stake in US-based acute care specialist Vogel Farina.

Vogel Farina is based in New Jersey and its nine-strong team specialises in launching new brands in the oncology and acute care sectors.

Latest figures put Vogel Farina's revenues for the year ending December 31 at $1.7m, with gross assets for the same period at $0.5m. Clients include Novartis, Therion Biologics and Juvent.

The deal has been done as part of a strategy by WPP to invest in fast growing markets and sectors, such as the acute care sector.

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