BT Vision signs up Setanta for Premiership deal
BT has signed a deal with pay TV sports broadcaster Setanta to offer its new sports channel, Setanta Sports, on the broadband TV service BT Vision which launched today.
From next summer, BT Vision will show live or near live coverage of 75% of all FA Premiership football matches as well as games from the Scottish Premier League, Nationwide Conference and European leagues.
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BT will also offer its own on-demand sports content when customers will be able to choose between any of 46 live match broadcasts or using the broadband-powered on-demand service to select their own viewing schedule.
The service will work via a smart card connected to the BT Vision set-top box or through a pay-per-view system. Dan Marks, chief executive of BT Television, has hinted at future deals with Setanta following this partnership.
BT has signed deals with a variety of organisations, including MTV, Paramount, Nickelodeon, Endemol, DreamWorks and Emap.
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