The World: Amsterdam - W&K Amsterdam scoops Wyborowa SA vodka
Wieden & Kennedy Amsterdam has been handed the creative account for Pernod Ricard's Polish vodka brand, Wyborowa SA. The agency picked up the business after a three-way shoot-out against Young & Rubicam France and Ogilvy Advertising in London.
The account covers key markets, including Europe, Central and Latin
America and Asia.
Ryan Lietaer (pictured), the group account director at Wieden & Kennedy
Amsterdam, said: "This is a key win for us. It signals the start of a
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collaborative relationship with the Wyborowa team and Pernod Ricard.
Wyborowa is ambitious; it is expecting a lot from us."
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