Eleven agencies make shortlists for BT business

by LISA CAMPBELL, Marketing 21-Sep-99

BT has finalised the shortlist for its pounds 160m advertising account and for the first time will be focusing on youth as a separate sector.

BT has finalised the shortlist for its pounds 160m advertising

account and for the first time will be focusing on youth as a separate

sector.

The youth shortlist includes: Abbott Mead Vickers BBDO, St Luke’s,

Duckworth Finn Grubb Waters, HHCL & Partners and Wieden & Kennedy.

Agencies pitching for the consumer account include AMV, M&C Saatchi, Leo

Burnett and Lowe Howard-Spink. The business pitch list includes M&C

Saatchi, Rainey Kelly Campbell Roalfe, Partners BDDH and Ammirati Puris

Lintas.

Cellnet, which is 60% owned by BT, was the first telecoms company to

create a brand aimed at 16- to 24-year-olds, with the launch of its U

pre-pay mobile phone.

Agencies will be briefed at the end of the week, with a pitch scheduled

for February.

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