Winkreative hires ad boss for new mag
Winkreative has hired Oliver Eills, international sales executive for the Economist Group, to oversee ads on its forthcoming launch, Monocle.
He has been named ad director on the title, which is Wallpaper founder
Tyler Brule's first publishing venture since founding the company. Ellis
has also worked in a similar capacity on The Times and The Sunday
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Monocle, set for an international launch in February, will cover current
affairs, business analysis, travel, culture, design and fashion.
The magazine is pitched as a cross between Vanity Fair, The New Yorker
and weekly news magazines and is aimed at affluent, well-travelled
readers aged 25 to 55.
It will be edited by Andrew Tuck, currently executive features editor of
The Independent on Sunday, with Brule as editor-in-chief.
Pamela Mullinger, former head of fashion advertising on Wallpaper and
currently Winkreative's business development director, will be the
magazine's publisher.
Winkreative will also launch a website, www.monoclemagazine.com.
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