Yahoo! set to test search marketers

by Media Week, Media Week 12-Dec-06

Yahoo! Search Marketing is introducing a new scheme within which search marketers will take exams to become certified "ambassadors" for the search engine.

Media agencies and search marketing agencies will take the exams,
designed to ensure standards of account management and relevancy of
search results. The system has already been introduced in the US and the

search engine is now working on a UK version.

Yahoo! Search Marketing has an SEM accreditation scheme for agencies
already, but it is understood this new programme will bring
internationally recognised standards and new elements, including two
levels of certification - the basic certified ambassador and a strategic
ambassador certificate, which will require greater proof of
expertise.

There is likely to be a minimum spend level for agencies wishing to take
part, said an industry source.