News Focus: IT Solutions - Tie-up offers new platform

Direct Response 14-Dec-06

Marketing software maker smartFOCUS and data-driven communications specialist Broadsystem have partnered to provide an integrated multichannel platform for both inbound and outbound communications.

Chris Underhill, chief executive of smartFOCUS, said: "Through this
partnership, our customers can more quickly deliver marketing, sales and
service programmes that coordinate their offline and online channels

through a fully integrated technology and service platform."

"This strategic relationship supports smartFOCUS working more closely
with its customers to deliver outsourced multichannel marketing
programmes and services that further extend its proposition," said
Broadsystem chief executive Caroline Worboys.