Microsoft unveils global website for advertisers

by Danielle Long, Revolution UK 19-Dec-06, 08:00

LONDON - Microsoft Digital Advertising Solutions has launched its new global advertising site to promote its newly formed network.

The site is aimed at advertisers and features information about MSN, Windows Live, Live Search and Microsoft Office Online.

The site will feature key sections including advertising which contains audience data, as well as ad format information and tools designed to help advertisers and agencies determine the best ad format.

It also hosts a searchable research resource with sector case studies and cross media, media consumption and ad effectiveness studies, in addition to a creative section featuring a searchable gallery showcasing creative work.

The site will roll out additional content as more advertising opportunities are launched across the Microsoft advertising network.

Marc Bresseel, regional sales director of Microsoft Digital Advertising Solutions EMEA, said: "This new site further demonstrates Microsoft's commitment to online advertising. The tools and information we have made available on Microsoft Advertising provide advertisers around the world with the latest audience intelligence information and creative ideas to enable them to engage with their target audience in the most relevant, engaging and innovative way possible."

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