The Carbon Trust in digital roster

Marketing 20-Dec-06

The Carbon Trust, which advises UK businesses on how to cut carbon emissions, has drawn up a digital agency roster following a statutory review of its arrangements.

The government-funded body has appointed four agencies to the roster:
MRM Worldwide, Ogilvy Interactive, Tequila\London and WDMP. It is
believed that they will be asked to pitch for briefs on a project

basis.

The appointments are part of a wider review of The Carbon Trust's £50m communications assignments that began in October.

The review spans the body's advertising, direct marketing, media
planning and buying, contact centre and PR accounts. Pitches for its
advertising business are taking place this week, with the remainder of
its roster arrangements set to be announced early next year.

In March, the organisation hired McCann Erickson, Manning Gottlieb OMD
and Tequila\London to handle a £3m awareness-raising brief, which
broke in June.