E-Dialog swells database team with new director
LONDON - Email marketing company e-Dialog has appointed Simon Green to the newly created role of director of database, strategy and data services.
Green brings 15 years of international strategy and marketing credentials to e-Dialog after a career spanning stints at the likes of Citibank, British Airways, Star Alliance, Qantas and IBM.
Green will report to Simone Barratt, e-Dialog managing director, and will apply his database and strategic on- and off-line brand marketing expertise to lead highly targeted, next-generation multi-channel communication programmes that create customer relationships for e-Dialog's clients.
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Before joining e-Dialog, Green ran consultancy consultancy 3RM Strategic Marketing. Prior to that, he was responsible for taking Qantas' Frequent Flyer communications online.
Barratt said: "Simon is a hugely talented customer relationship marketer and we look forward to drawing on his expertise to help our clients maximise long-term customer value with contextually targeted communications."
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Green: joining e-Dialog
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