UK InStyle gets its own site as IPC widens digital brief

behind-the-scenes photo shoots.

IPC has yet to establish a web address for the site, but the options
include www.instyle.co.uk or re-routing British visitors to
www.instyle.com to the UK version.

Kirsten Price, InStyle's publishing director, said that, as with the
magazine, the site would use relevant US content as well as generating
exclusive UK coverage.

IPC is hiring a dedicated editorial team for the site, including a web
editor.

The launch comes five years after Time Warner adapted the US magazine
for the UK market. The UK edition's last ABC was 197,031.

IPC chief executive Sylvia Auton would not be drawn on the other titles
set for online development.

Woman & Home, Essentials, What's On TV and IPC's traditional women's
weeklies including Chat and Woman are among the publisher's key titles
without websites, while Pick Me Up and TV Times have only basic online
offerings.

Auton said digital would account for most of IPC's launch and relaunch
activity in 2007 and that the publisher was seeking to exploit its ties
with Time Warner stable-mate AOL more effectively.

In the past year, IPC has appointed digital directors for each of its
divisions and promoted Neil Robinson, publishing director of its TV
titles, to the new role of digital development director across the
company.