GQ launches internet TV to feature fashion show clips
GQ.com is to launch an internet TV service this month, featuring highlights from menswear fashion shows in Milan and Paris.
The GQ TV service, launching on 15 January, will feature streamed video
from the shows on the homepage of www.GQ.com. Users can click through to
the video page to see extended versions of the videos, plus further
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Coverage will include exclusive footage of the shows and backstage
interviews with designers and industry opinion formers, including
fashion commentators such as Charlie Porter, Jodie Harrison, David
Bradshaw, David Lamb, Garth Spencer and GQ editor Dylan Jones.
The "face" of GQ TV will be Louise Roe, former host of The Clothes Show
and BBC's What Not To Wear.
Maria Milano, Conde Nast Interactive's executive editor and editor of
GQ.com, said: "The comment pieces will focus on the trends for next
winter, and how you can achieve that look."
Milano added that the TV service is open to sponsorship, although none
has yet been found.
The service will also continue after the two fashion shows. "GQ TV will
keep going, covering parties, celebrities, film trailers, that are
relevant to our readership," she added.
Last year Conde Nast launched Vogue TV on Vogue.com, sponsored by Estee
Lauder at launch, and began screening films in London Fashion Week.
GQ.com has eight million page impressions per month, 500,000 unique
users per month and 70,000 e-mail subscribers, according to Conde Nast
figures audited by WebTrends.
In March, Conde Nast is to launch an interactive shopping guide called
Stylefinder.com, its first UK website with no print companion.
The new site will target 15 to 45-year-old women, providing information
on a range of fashion and beauty items, including high street and
designer labels. It will have its own dedicated editorial content and
e-commerce opportunities.
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