Trinity Mirror to reshuffle celebrity magazine range

by Alex Donohue, Brand Republic 10-Jan-07, 11:40

LONDON - Trinity Mirror has reshuffled its celebrity and TV magazine portfolio following what it has described as a 'change of its reporting lines'.

It is understood that the publisher, which publishes weekend celebrity and TV titles including Celebs on Sunday and We Love Telly!, has changed the structure of the portfolio, with each national newspaper editor now assuming responsibility for its magazine supplements.

Previously, Trinity Mirror had created a magazines division for the newspapers' weekend supplements, but it will now be the responsibility of the individual editors and publishers.

Staff at Trinity Mirror's magazine division were told of the changes last week and it has been reported that the realignment will result in the redundancies of some of the 39 staff working across the division.

A spokesperson for Trinity Mirror said: "This is about bringing all elements of the brands under the direction of the specific editors of our national newspapers in order to take full advantage of all the varying platforms."

Trinity Mirror has experienced a turbulent last six months across its national title portfolio, following speculation that it was to sell off the division, and a steady decrease in circulation at The Mirror, The Sunday Mirror and The People.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.