DNX appoints Mayers as account director

by Joanne Payne, Brand Republic 17-Jan-07, 10:30

LONDON - Integrated agency DNX has appointed Caroline Mayers, formerly of 23red and Tequila\London, as account director.

At 23red, Mayers worked as a project director and oversaw the rebrand of online betting site Betfair Poker.

In her most recent role, Mayers worked for Banner for three years as a senior account director and was responsible for launching HP's European customer loyalty programme. Mayers started her career at Tequila London, where she spent 10 years on accounts such as Danone, Weight Watchers and BT.

Drew Nicholson, DNX joint managing director, said: "Her marketing experience, both of domestic and European campaigns, is truly excellent. She's worked with many leading clients and helped to create and deliver innovative solutions for them. Last year saw record growth for DNX and a string of very significant account wins and Caroline has all the skills to help us maintain that growth in 2007 and beyond."

DNX clients include The Link, Sun Microsystems and Reed Exhibitions. Most recently, it won outdoor retailer Blacks Leisure Group's digital account.

The agency was set up six years ago and offers the full range of marketing services, from direct marketing to design and online. The agency has grown by 50% in the last 12 months and employs 26 staff.

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